When I first started in this business mid 1990’s, the web was new, and seemed so complicated to be a part of. Writing lines of code was a mysterious skill to a non-techie, and I felt lucky to just be able to use websites (for the Millenials laughing, there was a time not so long […]
Very cool. The Corporate States of America — Steve Lovelace.
How do you know when you need a new logo? The question was posed in a marketing exchange recently and drew a number of comments. As the discussion became increasingly heated, those in favor of change felt that it was a marketing effort necessary to modernize a stale brand, while the remaining participants felt that […]
One of the most helpful things I’ve learned in B-school that has really affected my thought process in planning-there isn’t much that comes out of marketing unless you can tie costs to revenue. While I’m downright certain you don’t need an M.B.A. to be able to figure this out, it does help to understand ROI […]
Let me tell you a little secret. I’m one of “those”. A marketer. To me it’s easily the most exciting discipline in business. Finance? You can have it. Operations? Business school taught me it was difficult and necessary, but couldn’t save it from being boring. Economics? I can’t imagine spending a lifetime in that role. […]