30 April

Sales and Marketing letters-the write stuff (see what I did there?)

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Today I was helping some clients with sales and marketing letters. It’s an interesting thing to write a letter to someone you don’t know-but it’s a great way to reach out and follow up, create some dialogue with a customer, and create an action, whatever that action may be. But the constant question I’ve been […]

28 February

marketing and sales…how we all can get along

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I think part of our jobs (in any field) is to work with folks in other disciplines to help them understand how we fit into the business puzzle. What does this mean exactly? Marketing is often undercut as a “nice to have” but not a “business critical” capability. What hasn’t helped this perception is the […]

5 February

I have a lead-now what?!

“we have them-now what?” I have worked for a number of organizations that don’t have trouble getting contacts, they have problems with qualification and further lead nurturing activities. The common problem is this-you get a bunch of names and contact information at say, a trade show. Then you get home and they are “downloaded”-whether into […]

10 January

Lead gen and demand gen-aren’t they the same thing?

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Recently I’ve been getting a lot of questions regarding lead gen and how to increase leads-and I was asked “lead gen, demand gen….aren’t they the same?”  The answer is not really. So as I was pulling together a presentation for a client to explain the concept I figured this would likely be a good blog […]

10 December

Oh dear!

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So it’s been a while since I’ve blogged. This is due to the fact I’ve been working tirelessly on a new product which we’ll be working to implement with our clients. My love in marketing has to be creating, innovating and implementing brand strategies. I’ve been doing it for years-it’s so much more than a […]