Mobile is the new frontier

Posted on Sep 18, 2013 in Blog | No Comments

110111_rg_NoCellNoTab_02.jpgThese days more and more people are using mobile devices to access websites. For me personally, when watching TV I tend to carry my mobile phone with me. When I see an interesting ad, I tend to browse about that company (you can blame my husband for leading this smartphone charge in our home).

 

I think mobile access has given the consumer the opportunity to research a particular brand and company  from the comfort of their couch or any other location. For example, if I see an intriguing ad on the metro, I can search more info about that company and also see if there any deals associated with that company that I can take advantage of.  QR codes on physical ads which the consumers can scan to land them to a mobile friendly website or even receive other related information are pretty helpful as well.

How does this affect the average business? Catering to mobile devices is quickly becoming one of the most crucial aspects of having a successful online presence.  Google itself estimates that in some cases over 50% of all search queries are coming from mobile devices. So if you aren’t doing mobile marketing you’re missing out on a huge number of potential customers (and you are giving a huge head start to any competitors who are on mobile). In speaking with my clients, one of the things I’ve noticed is few people really understand the opportunity mobile marketing presents. Nothing, of course, is applicable in every case-but for most businesses, figuring out a way to reach this mobile customer potential is exciting and an opportunity not to be missed.

But just because your ads appear on mobile phones doesn’t mean that you’re making the most of your exposure.

By designing your website to be mobile responsive, you improve the overall user experience.  This especially includes those contact forms that are particularly tedious to fill out by pinching and zooming on your phone.  Another crucial point is to never hide your ads (particularly Google Adsense ads) when they’re viewed on mobile device.  Even though the ads are not being shown, the JavaScript still runs.  This could potentially get your banned from Google Adsense.  Using mobile-preferred text ads appear to be the most efficient way to display ads without interfering with the user’s experience.  Knowing how to cater your ads to specific elements of what the user might research on their smartphone is also an important factor to keep in mind.  It is little things that you’re not thinking of that can take your website from 0-60 in a few small steps. These context clues allow for an excellent user experience while increasing your conversion rate on mobile devices, for people like me!