These days more and more people are using mobile devices to access websites. For me personally, when watching TV I tend to carry my mobile phone with me. When I see an interesting ad, I tend to browse about that company (you can blame my husband for leading this smartphone charge in our home).
I think mobile access has given the consumer the opportunity to research a particular brand and company from the comfort of their couch or any other location. For example, if I see an intriguing ad on the metro, I can search more info about that company and also see if there any deals associated with that company that I can take advantage of. QR codes on physical ads which the consumers can scan to land them to a mobile friendly website or even receive other related information are pretty helpful as well.
How does this affect the average business? Catering to mobile devices is quickly becoming one of the most crucial aspects of having a successful online presence. Google itself estimates that in some cases over 50% of all search queries are coming from mobile devices. So if you aren’t doing mobile marketing you’re missing out on a huge number of potential customers (and you are giving a huge head start to any competitors who are on mobile). In speaking with my clients, one of the things I’ve noticed is few people really understand the opportunity mobile marketing presents. Nothing, of course, is applicable in every case-but for most businesses, figuring out a way to reach this mobile customer potential is exciting and an opportunity not to be missed.
But just because your ads appear on mobile phones doesn’t mean that you’re making the most of your exposure.