When I first started in this business mid 1990’s, the web was new, and seemed so complicated to be a part of. Writing lines of code was a mysterious skill to a non-techie, and I felt lucky to just be able to use websites (for the Millenials laughing, there was a time not so long ago when we had things like cell phones and computers, but they certainly were not anything close to what they are today). And it was worlds away from my very first computer-an Apple II E with a sweet dot matrix printer.
Today there are a number of tools available you can apply that are teaching everyone how to utilize the web. When I hear people building websites from scratch I find myself wondering why they’re going through all of that? Of course some companies have the capacity to do really neat custom things on the web, but in most cases, it’s honestly not worth the effort when you have so many already created options that are nearly plug and play. A website doesn’t need to cost you an arm and a leg anymore-why reinvent the wheel if you don’t have to? You’ll need a bit of knowledge to get started-and most marketers can help you with the basics, but the cost savings really start adding up when you can maintain it on your own.
Something I fell across recently is the Mozilla Webmaker. The three components, X-Ray Goggles, Thimble and Popcorn Maker, work independently or together to help you understand how to write code, understand how we pages are built, and pull together video/audio and images for your site or any other site to share. Super friendly to use, you can play within each and practice pulling together custom web pages, your own memes (if you don’t know what a meme is see above image), even your very own documentary. What a handy little group of tools-I urge you to check these out and play around.