I read a great blog post today-it spoke to me on a few levels. Perhaps one of the most telling sentences of the theme is this: So many people are doing such a poor job of representing the space that they’re poisoning the well for everyone else.
This is especially true for marketing and sales professionals. It takes much more than saying you understand marketing/sales to be a professional marketer or sales person. Often these charlatans are little more than a smoke screen, with no tangible experience, education or training on the topic(s), but do a fine job of positioning themselves as experts, only to leave the customer with a dented budget and little if any performance. Yet I’ve seen businesses duped by these folks over and over and yet again. And they continue to hire the same over promise and under deliver tomfoolery that gets them into trouble in the first place. It’s no wonder so many businesses are gun shy when it comes to true competence. Have you had any experiences with people misrepresenting their abilities in the workplace?